What is Affiliate Marketing and how does it work?
- Noah Simbaya
- Jun 15, 2020
- 3 min read
Updated: Jul 1, 2020
Affiliate Marketing is part of an online or digital marketing tools. The digital marketing tools are as follows:
Email marketing
Content marketing
Social media marketing
Search engine optimization S E O
Search engine marketing
Video hosting
Affiliate marketing and many more
Affiliate Marketing definition
Affiliate marketing is the process of earning a commission by promoting a product or service on behalf of someone or a company. You like a product, and sell it to others then obtain a profit per sale. In other ways, you work like an agent or a sales agent who earns a commission based on performance.
The top 5 benefits of Affiliate Marketing to an organization
It rapidly helps in the increase of traffic and sales. Reason being that, an organization can engage as many affiliates as possible in all over the communities, towns and districts. By so doing, the information about the product or brand is spread so quickly within a shortest period of time.
Affiliate Marketing is a performance based. So if an affiliate sales more products, the more he or she becomes motivated to even sale more so as to earn more commission. This action results in the increased sales revenue for the business.
It is cost effective. Meaning that a company will not spend any coin if the product is not sold as opposed to a salary which is paid even though the product is not sold. Affiliate Marketing helps the company save money.
It boost the company reputation. Affiliates are more like image builders of an organization. They speak good about the company and the products they sale so that clients can be persuaded into buying the product. If you can partner with the trusted blogger or website to champion your marketing campaign, a good reputation for your business can be built easily.
Affiliate Marketing broadens your audience. This same audience will become clients and eventually become loyal to your business.
Affiliate Marketing Vs Direct Selling
There is a big difference between Affiliate Marketing and Direct Sales although there seems to be a thin line between the two.
Affiliate Marketing
This refers to earning a commission for promoting products or brand on behalf of someone or a company.
Affiliate Marketing usually occurs where there is an existing network or an audience.
It is an online or internet based kind of marketing.
Affiliate Marketing doesn't require start up costs.
No much training is required
An Affiliate is not an employee of the company and can't be supervised.
Commission is also paid on referrals made.
Direct Sales
Direct Selling refers to marketing a product straight to the consumer. The consumer doesn't need to visit the shop or location.
This kind of marketing usually involves a third party called Direct Sales Agents or a Distributor.
Direct Sales requires start up cost. Here you may be required to pay part of the kit. Other costs may be incurred depending on the situation.
A commission may not be paid on referrals but small bonus might be paid depending on the conditions agreed upon.
Direct Selling usually involves close families, Church members and the community.
Direct Marketing involves facing a client and its an offline kind of marketing.
In Direct Sales time management is crucial.
In Direct Sales, a third party is usually a part time employee of the company.
There are many companies out there offering Affiliate Marketing programs that you can join as an Affiliate and begin to monetize your blogs. Here are some of companies you can join:
Clickbank
ShareaSale
Amazon
There are so many other ways you can monetize your blogs if you are a publisher or an advertiser. Have you ever heard of AdSense, Google Ads or Popads?These are some of Network Ads you can go for and begin to make money right away.
Popads network is very good as they don't take long to approve your application. Try this network by following this linkhttps://www.popads.net/users/refer/2728499
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